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Driven by strong unit level economics and a franchisee-friendly culture, Stoner’s Pizza Joint is a fast-growing emerging growth brand seeking to become a national chain of local pizza joints.
Low turnkey investment: starts under $150,000
Low labor: can be managed with few employees
Strong unit-level economics: High margins with $775,000+ average unit sales
Who is Stoner’s Pizza Joint?
Stoner’s Pizza Joint is the local, cool pizza joint that satisfies consumers’ craving for high-quality, affordable pizza. We are fun, funny, smart, and we know we are in two businesses.
The pizza business where we must work with franchisees to serve high quality pizza at an affordable price to satisfy our customers, and
The franchising business where we must help every franchisee achieve a good return on investment.
We have what every franchisee wants…
A low investment starting under $150K. Our focus is on second generation restaurant sites, bringing the total investment down lower than other QSR concepts.
Small payroll roster. It takes only a few employees to run a Stoner's Pizza Joint.
Strong sales. The average store has sales of $775,000+ annually.
High average ticket. The average customer ticket is over $25.00.
High margins. Pizza is cheap to make yet good pizza commands a good price.
A premium price point. Stoner’s enjoys a unique position in the industry: above the price wars and deep discounting of the major brands, yet below the high ticket of the local pizzerias and independent chains.
High customer frequency. The average American consumes weekly, eating 46 pizza slices in a single year. We are against this. We think they should give up salads and eat pizza daily. Life is short. Eat more pizza.
Low overhead and break-even points. We focus on smaller locations offering primarily take out and third-party delivery with no or limited dining.
The top 10 reasons franchisees join
Stoner's Pizza Joint
Low Investment: The initial investment range for Stoner’s Pizza Joint is between $138K and $320K with many stores opening for under $150K. We focus on second generation restaurant locations which require less costly buildouts.
Low Overhead: Stoner's Pizza Joint occupies a 1000-1500 sqft takeout and delivery location, leading to lower rents, utilities, low break-even points, and therefore low risk than other franchises.
High Margins: Pizza is cheap to make so COGS are lower compared to many other restaurant concepts.
Strong Sales: $775,000+ average store sales.
Quick Ramp-Up: Our business model has high margins, high tickets, and lower break-evens than many other QSR concepts. We aim to help franchisees make money quickly.
Low Risk: By combining a low entry cost, low break-even, high sales and high margins, 96% of our restaurants have remained open since 2020. Our model works.
Strong ROI: With a solid $775,000+ average annual store sales and a low average startup expense, our 4:1+ sales-to-investment ratio puts us at the top of the QSR industry.
Small Staff: It takes only a few employees to run a Stoner's Pizza Joint.
9. Simple Operations: It’s an easy-to-manage restaurant format: small staff, a limited menu, minimal inventory, and a simple assembly line operation.
10. Scalability: Most of our growth has come from existing franchisees expanding and adding additional locations. Helping franchisees grow cash flow and achieve financial success is our core business. Our strategy for national dominance is to help our franchisees grow one restaurant and one market at a time. We will become a national chain of local pizza joints.
11. We pass all supplier rebates directly back to the franchisees in cash, rather than pushing the dollars to the C-suite to cover the auto leases of their snappy red sports cars. Although...come to think of it....
12. Unlike other chains, our franchisees don’t pay royalties on commissions paid to third party delivery chains.
13. Lastly, our franchisees don’t pay a 1-2% advertising fee, which in emerging growth chains is typically used to cover the salaries of the marketing department rather than used in driving sales.
I know we were supposed to stop once we hit 10 reasons. So please find 3 reasons you don’t like and assume they won’t apply to you.
About the pizza industry
Value-priced, better quality, convenient, and affordable
Pizza is more than a $40B industry and growing.
Approximately 50% of the market share goes to the deep discounters and price leaders like Pizza Hut, Papa Johns, Domino’s and Little Caesars. The other approximate 50% doesn’t want crap pizza and buys from their local store or chain, which is where Stoner’s Pizza Joint comes in.
We occupy the same brand position as Five Guys hamburgers or Shake Shack occupies in the burger industry.
Positioned above deep discounters and below local high-end pizzerias
What our customers are saying...
What our customers are saying...
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If you’re interested in being a Franchisee, please fill out the form to gain access to an information report with all the important perspective information a possible Franchisee could need.